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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Building Your Brand Assets

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Managing Brand Equity

attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the;

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Essential Brand Book

business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Trademarks

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;

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Trademarks

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;

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Employer Branding for Competitive Advantage

tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Building Brand Trust

Building Brand Trust is een boek van Josh Mcqueen;

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Accounting and Book-keeping for the Small Building Contractor

First of 3 volumes of self-teaching material for students and entrepreneurs in the building industry. Includes organizing the office;

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Building Brand Experiences

engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and;

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Building the Brand-Driven Business

reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;

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Advanced Brand Management

Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight;

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Brand Leadership

the driving idea that will move brand-building efforts beyond advertising to break out of the clutter Use the Internet;

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Developmental Assets and Asset-Building Communities

Developmental Assets and Asset-Building Communities examines the relationships of developmental assets to other approaches and bodies;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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