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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;
Vergelijkbare producten zoals Building Distinctive Brand Assets
Vergelijkbare producten zoals Building Your Brand Assets
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association;
Vergelijkbare producten zoals Managing Brand Equity
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;
Vergelijkbare producten zoals Brand Assets
A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;
Vergelijkbare producten zoals Value Creation
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;
Vergelijkbare producten zoals Trademarks
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;
Vergelijkbare producten zoals Trademarks
With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;
Vergelijkbare producten zoals Brand Portfolio Strategy
Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;
Vergelijkbare producten zoals Essential Brand Book
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more;
Vergelijkbare producten zoals Co-Branding
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;
Vergelijkbare producten zoals Employer Brand Management
In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most;
Vergelijkbare producten zoals Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model
profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically;
Vergelijkbare producten zoals Safeguarding Intangible Assets
, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;
Vergelijkbare producten zoals Global Brand Strategy
value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various;
Vergelijkbare producten zoals Brand Extensions
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face;
Vergelijkbare producten zoals Building Brand Identity
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;
Vergelijkbare producten zoals Brand Leadership
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with;
Vergelijkbare producten zoals Advanced Brand Management
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain;
Vergelijkbare producten zoals Brand Power
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;
Vergelijkbare producten zoals Global Brand Power
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;
Vergelijkbare producten zoals Global Brand Power: Leveraging Branding for Long-Term Growth
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;
Vergelijkbare producten zoals Control the Narrative
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;
Vergelijkbare producten zoals Control the Narrative
to raise the efficiency and brand identification of firms-comprise a subset of services, which, in turn, accounts for three-quarters of all;
Vergelijkbare producten zoals Intangible Assets
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