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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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The Power of Brand Engagement

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Brand Power

world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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No B.S. Guide to Brand-Building by Direct Response

). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the;

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The Power of Belonging

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil;

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Building Brand Experiences

retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive;

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Stand Out!

! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into;

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I Am My Brand

power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers' destination brand attitudes and;

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I Am My Brand

testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.;

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Strategic Brand Management and Development

interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;

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Strategic Brand Management and Development

interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;

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How to Style Your Brand

he right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an;

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Brand Admiration

brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand;

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Creating a Powerful Brand

millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand;

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Product Policy and Brand Management Text and Cases

clear manner. The text has been further enriched by introducing nine more case studies based on the power of branding, positioning of the brands;

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Purpose Power

and action. Whether you're itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization;

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Power Brands 2.0

Apple, Airbnb, Nike, Google, Starbucks, Nespresso, Jamie Oliver, Obama, GroenLinks, Uber, IKEA of HEMA. De Power Brands van nu. Merken waar;

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How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)

look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn;

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Managing Brands

success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing;

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Official Stories

leadership's hold on power. Brand examines more than six decades of political, economic, and military challenges in two of North Africa's largest;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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Webster's Word Power English Dictionary

definitions. With this dictionary you can increase your word power and increase your confidence when using the English language. British English. The;

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Brandstorm

, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding;

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