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The Power of Brand Engagement

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Building Brand Experiences

retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive;

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Strategic Brand Engagement

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the;

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Belonging Experiences

for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in "Belonging;

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Belonging Experiences

for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in "Belonging;

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Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both;

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Gamification and Consumer Engagement

gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived;

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Employer Brand Management

* Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience;

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Moment of Truth

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;

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Release the Power of Entangled Marketing

improve exponentially when brand and customer act as a "one-plus-one" twosome. The ability to release the power of entangled marketing;

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Brand Admiration

brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand;

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Brand Storytelling

in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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The Power of Stay Interviews for Engagement and Retention

managers with a reliable process for developing individual stay plans. One of SHRM's all-time bestselling books, The Power of Stay Interviews;

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The Laws of Brand Storytelling: Winâ and Keepâ Your Customersâ Hearts and Minds

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling the;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Brand Power

world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power;

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Brand Champions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the;

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The Values Economy

are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.;

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Brand Together

co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all;

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Brand-Fanpages in sozialen Netzwerken als Marketinginstrument. Konsumenten-Engagement auf Instagram

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No B.S. Guide to Brand-Building by Direct Response

). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the;

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Brand Vision

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach;

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