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Strategic Brand Engagement

contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for;

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Employer Brand Management

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Sport Teams, Fans, and Twitter

beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from;

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Sport Teams, Fans, and Twitter

beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Brand Engagement

share their knowledge on subjects including sales, innovation, customer engagement, member relationship management, strategic alliances, social;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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The Power of Brand Engagement

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Direct Online Sales

Manufacturers of branded durable goods that use the internet to sell direct to the consumer may benefit from increased strategic advantage;

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Brand Choice

customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing;

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Experiential Marketing

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Spike Your Brand Roi

factor known as social risk. In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it s all;

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Cross-Cultural Social Media Marketing

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing;

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Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development

researchers around the globe. Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development is a critical reference;

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Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development

researchers around the globe. Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development is a critical reference;

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Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both;

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Brand-Fanpages in sozialen Netzwerken als Marketinginstrument. Konsumenten-Engagement auf Instagram

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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