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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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Brand Choice

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal;

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The Strategy of Global Branding and Brand Equity

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand;

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The Strategy of Global Branding and Brand Equity

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand;

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Brand Choice and Loyalty

thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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The Business of Choice

your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a;

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Understanding Consumer Choice

consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching;

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The Business of Choice

Whether your objective is to grow a brand or promote healthy behaviors, you need a deep understanding of how humans intuitively make;

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Competition is Irrelevant

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small;

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The Power of Small Choices

Hilary Brand looks at the power of the small choices we make on a daily basis and the role of faith in enabling or inhibiting choice. Many;

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Brandstorm

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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New Techniques for Brand Management in the Healthcare Sector

been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand;

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Boosting Trait Inferences

Across five studies, this paper develops guidelines for selecting endorser faces for established brands by investigating the roles;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Food Choice and the Consumer

and constraints on consumers' food choice. This is not about specific brands, but about consumers and the many factors that influence their;

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Food Advertising and Childhood Obesity

better understanding of children's food choice based on children's exposure to different advertising by analyzing food type, brand mascot;

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Food Advertising and Childhood Obesity

better understanding of children's food choice based on children's exposure to different advertising by analyzing food type, brand mascot;

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Name of the Beast

Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide;

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Contemporary Security Studies

introduction to the fast-evolving field of security studies. Now in its second edition, the text incorporates seven brand-new chapters. In addition;

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The New Brand You

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with;

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