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The New Brand You

popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling;

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Brand New Name

you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or;

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How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)

transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have;

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The New Brand You

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the;

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Build Your Own Brand

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan;

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Entrepreneur's Guide to the Lean Brand

Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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He Satisfies My Soul

Blending the material and the spiritual, Dr. Brand gives you a new appreciation for God's created order and a world that nourishes;

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Brand Smart

The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a;

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Global Brand Integrity Management

function. The bottom line: a brand integrity program is good business. With Global Brand Integrity Management, you will encourage good employee;

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Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

relationships introduced in the 1990s. He introduces a new construct called brand's attitude, which complements the idea of brand image and introduces;

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Lean Branding (paperback edition)

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you;

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Follow the Feeling Brand Building in a Noisy World

readers one constant that trumps the hundreds of factors entangling brand value-feelings. Follow the Feeling will show you how to best build and;

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Create the Perfect Brand

The Chartered Management Institute's e-book of the year by public vote!Is this the right book for me?Do you see branding as the key to the;

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Brand Aid

you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with;

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Brand New Brand You

Some people are recognised but have no relevance, others have a reputation and norelevance. How do you remain relevant throughout your life;

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Branding

Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not;

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Touch Building Your Brand in The

does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms;

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You Are Your Brand

You Are Your Branding: Building from the Inside Out (YAYB) is a resource tool for anyone wanting to get motivated about their future;

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What Is a Brand?

prepared for it to lose its soul. A brand wont be pressured; it finds its own limits, and it shows you who it is. A brand dances along the fine;

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A Brand New You

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Brand Love is not Enough

relationships introduced in the 1990s. He introduces a new construct called brand's attitude, which complements the idea of brand image and introduces;

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