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environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;
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Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;
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reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;
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. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The;
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building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media;
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, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming;
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successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also;
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is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance;
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Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight;
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how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards;
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to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For;
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Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a;
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talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand;
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. Learn exactly what a brand is-and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story;
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nation s foremost experts on brands map out a strategy that can help an entire organization manage and live (not just think about) its brand;
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Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;
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brand reputation; the brand affinity; the brand recognition; local brand management; harmonising a global brand; extending a global brand; and;
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manufacturers and service providers, the book offers a thorough guide for implementing a successful metrics-based brand management program.;
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The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;
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Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;
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Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and;
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Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership The Masterbrand Mandate is a superb read for anyone involved;
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Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;
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