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The Law Of Brand Attraction

The Law of Brand Attraction is an essential guide to the most successful brand attraction strategies that real business owners, just like;

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Brand Real

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable;

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Engage Your Brand

from real companies who get it . Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a;

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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Brand Admiration

, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Create the Perfect Brand

, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it;

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Strategic Brand Management

readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand;

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Strategic Brand Management

readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand;

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Strategic Brand Management

readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand;

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Strategic Brand Management

readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand;

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Building Brand Experiences

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now;

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The Brand Mapping Strategy

strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate;

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Online Brand Communities

in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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The Brand-Driven CEO

, profitability, risk, and sustainable value. Using real-life, current case studies from today's fastest growing and most valuable brands - including;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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The Brand Book

brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are;

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Book of Branding

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand;

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Global Brand Strategy

, creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will;

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Branded Interactions

increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively;

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User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;

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User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;

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Real You Incorporated

Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand;

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Strategic Brand Management 3E

compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour;

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Corporate Brand Personality

. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real;

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Corporate Brand Personality

. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real;

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