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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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Essential Brand Book

Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Create the Perfect Brand

, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Employer Branding for Competitive Advantage

measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand;

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Brand Gap 2nd

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a;

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Handbook Of Brand Relationships

is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Consumer Brand Relationships

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Brandization - Through Brand Extensions

. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and;

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I Am My Brand

female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Branding Law

, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Employer Brand Management

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;

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How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)

This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a;

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Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First;

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The Brand Book

Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Competitive Success

and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical;

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Book of Branding

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand;

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