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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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Branding Across Borders

effectively extend and manage its brands in the global marketplace. Branding Across Borders offers key insights on developing a powerful, memorable;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand Aid

-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;

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The Science and Art of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Science And Art Of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Asian Brand Strategy (Revised and Updated)

than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one;

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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Lean Branding (paperback edition)

25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop;

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BRAND EQUITY

parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand;

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Nation Branding

Branding, in which the principles of brand strategy and management are applied to countries globally.;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Essential Brand Book

updated to include current brand issues, The Essential Brand Book is a companion resource for anyone involved in branding. It contains over 100;

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Strategic Brand Management and Development

interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;

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Strategic Brand Management and Development

interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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