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point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;
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point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;
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effectively extend and manage its brands in the global marketplace. Branding Across Borders offers key insights on developing a powerful, memorable;
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. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;
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. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;
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any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;
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any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;
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Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a;
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on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;
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on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;
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Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;
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than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one;
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bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;
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25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop;
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parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand;
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Branding, in which the principles of brand strategy and management are applied to countries globally.;
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;
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Vergelijkbare producten zoals Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business
B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;
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updated to include current brand issues, The Essential Brand Book is a companion resource for anyone involved in branding. It contains over 100;
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interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;
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interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.;
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Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;
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. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;
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. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;
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