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The Science and Art of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Science And Art Of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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Personal Branding

This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to;

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Handbook Of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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A Branded World

The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;

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Art Of The Start 2.0

of topics—including writing a business plan, recruiting, raising capital and branding. By the author of The Art of Social Media and Enchantment.;

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The World's Greatest Brands

management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have;

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The Nordic Wave in Place Branding

construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and;

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The Branding of Polaroid

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul;

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Personal Branding 101

Learn How to Promote YOUPersonal branding is defined as the process that people use to market themselves along with their skills and;

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Brands and Brand Management

experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with;

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Unconscious Branding

what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market;

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Brands and Brand Management

experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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Get Real About Branding

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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Branding Chinese Mega-Cities

This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding;

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BrandingNL

Branding NL. State of the art-visies van Nederlandse professionalsEen sterk merk, merk je! Waar merkmanagement, of branding;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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