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Get Real About Branding

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Billion-Dollar Branding

Go ahead. Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors;

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Stand Out!

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the why-do and the how-to;

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He Said, She Said

and with each other. Through their unique voices, you’ll learn about tried-and- true branding best practices and even get an inside look into;

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Your Branding Edge

means something by leveraging what is unique about YOU. Your Branding Edge gives step-by-step instructions to build a plan that will maximize;

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Aha Moments in Brand Management

learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Give & Get Employer Branding

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Digital You

most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda;

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Ethical Branding and Marketing

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real;

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Ethical Branding and Marketing: Cases and Lessons

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated;

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Branding and Marketing

show you the steps. Own ''Branding and Marketing'' now to get started.;

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Brand Aid

organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it;

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Be Unique or Be Ignored

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The;

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Never Mind the Sizzle...Where's the Sausage?

of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a;

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Wisdom in a Traffic Jam

ask. * Best practices for networking functions. * The single most important thing about branding (that most people miss). * 8 marketing;

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B2B

' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Success in Programming

your reputation and enhance your career, starting right now. You'll learn what personal branding is and why you should care about it. You'll;

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Brand Babble

Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important;

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Dublin's image among the Dutch market

is about the image of Dublin. Destination branding is a fairly new phenomenon in tourism. Marketers are now discovering the additional value;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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SharePoint 2013 Branding and User Interface Design

master pages, page layouts, and CSS to offering best-practices and real-world experience for creating successful branding projects through;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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