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Creating Passion Brands

looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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From Brand Vision To Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

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From Brand Vision to Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

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The Origin Of Brands

brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing;

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Ultimate Book of Business Brands

. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about posit;...

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Creating Ever-Cool

By achieving what the author terms ever-cool status, brands are able to gain young customers for lif;...

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Powerful Personal Brands

Providing keynotes, workshops and consulting to effectively tell your brand story in a compelling an;...

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Creating a Powerful Brand

millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand;

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Powerful Marketing Memos

by: Leveraging the organization's most valuable asset - its corporate brand image. Creating marketing programs that follow the five;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Brand Advocates

Praise for Brand Advocates Ignite your Advocates! Fuggetta shows you how. SCOTT MONTY, Head of Social Media, Ford Creating and;

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I'm With the Brand

the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own;

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The Phenomenon of Cult Brands

Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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The World's Greatest Brands

contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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Kids Superbrands

the most worthy brands. Through identifying these strong and powerful brands, the Superbrands organisation hopes that the general public will;

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Building Brands & Creating Cultures

building a brand & creating a culture of authentic servant leadership.;

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How Brands Become Icons

myths that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built;

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Brands

powerful roles brands play in consumer's lives and cultural discourse.;

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Brands

powerful roles brands play in consumer's lives and cultural discourse.;

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Brand Portfolio Strategy

. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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