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Country of Origin Effect and Reputation of Spanish Brands

Country of origin effect is one key factor, often ignored, of brands. In today's business world, companies need to understand the;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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Brands, Geographical Origin, and the Global Economy

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings;

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Country of Origin Effect

further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly;

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The Role of Origin of Fame in Influencer Branding

social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer;

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The Origin Of Brands

In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful;

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Brand Valuation

questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why;

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Brand Valuation

questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Emotive Networks and Brands

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Brands and the City

entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Brand China and the internationalization of Chinese companies

context and determine what the effects of a consciously implemented "Brand China" would be on these obstacles. Using the Country-Of-Origin effect;

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