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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Business-To-Business Brand Management

, Research, and Practice; and, Pricing Theory and Strategy Applications in B2B Brand Management. Collectively these chapters address most aspects;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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International Strategic Management of Brands and Online Firms

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on;

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Promiscuous Customers:Invisible Brands

, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and;

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Brands

history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development;

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Brands

history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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Moment of Truth

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;

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Trademarks, Brands, and Competitiveness

development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Design Management

, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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New Global Perspectives on Industrial Engineering and Management

engineering and management, the book offers an interdisciplinary view of industrial engineering and management. The topics covered include: strategy;

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Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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What Good Is Grand Strategy?

Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands;

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What Good Is Grand Strategy?

Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands;

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Strategic Brand Management

Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more;

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Industrial Engineering and Operations Management

in industrial engineering, including operations and process management, global operations, managerial economics, data science and stochastic;

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