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Luxury Online
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;
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Marketing Luxury Goods Online
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Developing Successful Global Strategies for Marketing Luxury Brands
of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;
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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;
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Digital Luxury
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;
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Adding Prestige to Your Portfolio
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;
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Brand Management and Marketing of Luxury Goods
Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Sustainable Luxury Brands
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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Luxury Retail Management
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
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The Importance of Luxury Hotels
Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
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Luxury Strategy In Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;
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The Luxury Market in Brazil
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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Luxury Retail and Digital Management
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;
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The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
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