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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Luxury Selling

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;

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Luxury Selling

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Adding Prestige to Your Portfolio

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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Sustainable Luxury and Social Entrepreneurship

of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs;

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Sustainable Luxury and Social Entrepreneurship

of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs;

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Resilience of Luxury Companies in Times of Change

. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;

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Generation Cocktail - the Luxury Travel of Lounge .. the Luxury Travel of Lounge .. THE LUXURY TRAVEL OF LOUNGE. V/A, CD

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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The Ghost of Luxury

of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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