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and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
Vergelijkbare producten zoals The Value of Luxury
and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
Vergelijkbare producten zoals The Value of Luxury
building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;
Vergelijkbare producten zoals New Perspectives in Luxury Branding
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
Vergelijkbare producten zoals Luxury Marketing: A Challenge for Theory and Practice
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
Vergelijkbare producten zoals Real Luxury: How Luxury Brands Can Create Value for the Long Term
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;
Vergelijkbare producten zoals Luxury Selling
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;
Vergelijkbare producten zoals Luxury Selling
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;
Vergelijkbare producten zoals Global Marketing Strategies for the Promotion of Luxury Goods
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;
Vergelijkbare producten zoals Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
Vergelijkbare producten zoals The Management of Luxury
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;
Vergelijkbare producten zoals Adding Prestige to Your Portfolio
of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs;
Vergelijkbare producten zoals Sustainable Luxury and Social Entrepreneurship
of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs;
Vergelijkbare producten zoals Sustainable Luxury and Social Entrepreneurship
. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times;
Vergelijkbare producten zoals Resilience of Luxury Companies in Times of Change
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
Vergelijkbare producten zoals Advances in Luxury Brand Management
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
Vergelijkbare producten zoals Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
Vergelijkbare producten zoals Kapferer on Luxury
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
Vergelijkbare producten zoals The New Luxury Experience: Creating the Ultimate Customer Experience
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
Vergelijkbare producten zoals Sustainable Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
Vergelijkbare producten zoals The Luxury Strategy
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
Vergelijkbare producten zoals Luxury Retail Management
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;
Vergelijkbare producten zoals The Road to Luxury - The New Frontiers in Luxury Brand Management
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;
Vergelijkbare producten zoals Luxury Wine Marketing: The art and science of luxury wine branding
of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling;
Vergelijkbare producten zoals The Ghost of Luxury
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
Vergelijkbare producten zoals Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
Vergelijkbare producten zoals Luxury and Gender in European Towns, 1700-1914
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