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Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management;

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Resilience of Luxury Companies in Times of Change

Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique;

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Developing Successful Global Strategies for Marketing Luxury Brands

is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Inside Luxury: The Growth and Future of the Luxury Industry

the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly;

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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and;

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Digital Channels and Social Media Management in Luxury Markets

on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury;

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Digital Channels and Social Media Management in Luxury Markets

: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for;

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The Russian Province After Communism

This book investigates the responses of companies in Russia's Volgograd (formerly Stalingrad) province to the fundamental changes in the;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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The Value of Luxury

and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand;

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The Value of Luxury

and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand;

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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their;

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Adding Prestige to Your Portfolio

Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their;

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Water Asset Management in Times of Climate Change and Digital Transformation

utility companies. These drivers seem to be separate, but clearly, they are not. The recent weather anomalies in water stressed countries;

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Change Enthusiasm

during turbulent times.;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Sustainable Luxury

goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Emotional Impact

emotional competencies, ranging from empathy to resilience. They describe how leaders felt during periods of dramatic change in their companies;

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Tempered Resilience Study Guide 8 Sessions on Becoming an Adaptive Leader Tempered Resilience Set

resilient leadership that the times demand.;

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The Resilience Dividend

of rapid urban development in a floodplain. Airbnb, Toyota, Ikea, Coca-Cola, and other companies have realized the value of reducing;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Adapting to Change

Get an inside look at how companies with cutting-edge sustainability programs are innovating in the face of extreme conditions related to;

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