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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Rethinking Luxury

-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand and then command;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Luxury Retail and Digital Management

expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Luxury Retail Management

that luxury brands have developed based on a mix of directly-operated-stores and wholesale * Covers the management essentials distribution;

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Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations;

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Omni-personal Luxury

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Sustainable Luxury Brands

quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives;

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