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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Inside Luxury: The Growth and Future of the Luxury Industry

what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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The Role of Marketing Capabilities in the Luxury Competitive Arena

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Luxury Marketing & Management

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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The Importance of Luxury Hotels

Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;

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Interpretations of Luxury

'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model;

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