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Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing

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Global Marketing

Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global;

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Luxury Brands in China and India

key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Strategy & Process In Marketing

away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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Marketing Strategy and Management

traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to;

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Marketing in Culturally Distant Countries

marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.;

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Basic Marketing (European)

. Structured around the classic 4Ps organization, the book offers students clear explanations, helpful frameworks and how-to-do-it techniques, with;

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Luxury Wine Marketing: The art and science of luxury wine branding

from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Marketing Luxury Goods Online

marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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ISE Essentials of Marketing

world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based;

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Principles and Practice of Marketing

The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to;

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Developing Successful Global Strategies for Marketing Luxury Brands

is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;

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Marketing Strategy

/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Marketing Strategy

/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the;

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Sustainability Marketing 2nd

; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented 4Ps; and finally an analysis of how;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Quantum Marketing

from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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