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Sustainability Marketing 2nd

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability;

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Evolution Sustainability Marketing

Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Sustainability Marketing

realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New;

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Authentic Content Marketing, 2nd Edition

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Marketing meets Sustainability. Leitfaden fur eine Nachhaltigkeits-Marketing-Konzeption

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Green Marketing as a Positive Driver Toward Business Sustainability

. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;

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Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;

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Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;

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Marketing Tourism, Events and Food

. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the;

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Marketing Tourism, Events and Food

. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Consumer Behaviour 2nd

customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition;

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Brilliant Marketing, revised 2nd edn

Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to p;...

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Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach;

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Developing Digital Marketing

Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these;

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Blockchain Loyalty

Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Sustainability

Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource;

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The Sustainable Marketing Concept in European SMEs

environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs;

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Research on Project, Programme and Portfolio Management

This book collects recent work presented at the 31st IPMA Congress, which was held in Merida, Mexico, from September 30th to October 2nd;

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Sustainability in Hospitality and Tourism Sector

Sustainability in Hospitality and Tourism Sector explains the readers about the ways in which the people can achieve sustainability through;

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Sustainability in Tourism

Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism;

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