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Green Marketing as a Positive Driver Toward Business Sustainability

. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;

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Green Marketing and Management in Emerging Markets

of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various;

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Green Marketing in Emerging Markets

identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green;

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True Green at Work

job to take small steps toward a healthier planet. Suggestions run the gamut, from obvious recycling to innovative strategies that encourage;

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Sustainability Marketing

with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions;

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Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

coverage on a broad range of topics such as green marketing, corporate identity, and business ethics, this book is ideally designed for CSR;

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Sustainability

efficiency are making cosmetic companies small, independent firms to global giants take steps towards sustainable development. Sustainability: How;

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Greener Marketing

. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to;

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Communicating Sustainability for the Green Economy

sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing;

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Communicating Sustainability for the Green Economy

sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing;

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Green Intentions

you in your journey toward environmental sustainability An environmental primer that clears through the rhetoric to give you a clear picture;

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Green Intentions

journey toward environmental sustainability An environmental primer that clears through the rhetoric to give you a clear picture of what;

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Decent Work, Green Jobs and the Sustainable Economy

jobs can be a key economic driver, as the world steps into the largely uncharted territory of building a sustainable and low-carbon global;

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Decent Work, Green Jobs and the Sustainable Economy

jobs can be a key economic driver, as the world steps into the largely uncharted territory of building a sustainable and low-carbon global;

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The Three Secrets of Green Business

agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide;

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Three Secrets Of Green Business

agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide;

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Sustainability Key Concepts

agreements. Yet the meaning of sustainability remains unsettled, and the term frequently serves as green veneer for business as usual rather than a;

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Creating a Lean and Green Business System

is now a key economic driver for many forward looking firms. This book is packed with case studies and examples that illustrate how leading firms;

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Evolution Sustainability Marketing

Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview;

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Green Business, Green Values, and Sustainability

Values and Sustainability offers a concise and definitive book on the green transformation of business in major sectors including government;

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Green Business, Green Values, and Sustainability

Values and Sustainability offers a concise and definitive book on the green transformation of business in major sectors including government;

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Smart Green

studies and basic business principles to show how businesses can merge sustainability models with entrepreneurial approaches to achieve a;

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Green Finance and Sustainability

Green Finance and Sustainability: Environmentally-Aware Business Models and Technologies is devoted to examining a range of major issues;

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Green To Gold Business Playbook

Whether you are a climate-change skeptic or an ardent environmentalist, sustainability issues cannot be ignored in today's corporate world;

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Sustainable Marketing

the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards;

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Business Strategies and Management for Sustainability

Business Strategies and Management for Sustainability, a Berkshire Essential, explores how a green economy can be created and sustained;

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Chief Sustainability Officers At Work

to businesses' growth strategy and risk management. As a result, the CSO has become more important as a driver of both revenue and strategy;

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