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Responsible Management in Emerging Markets

discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green;

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Green Marketing in Emerging Markets

. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department;

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Green Marketing and Management in Emerging Markets

, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the;

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International Marketing, European Edition

Standardization versus Adaptation, Emerging Markets, Green Marketing, Regional Market Groups like EU, Non-Western Management Structures and the;

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International Business Marketing in Emerging Country Markets

researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within;

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International Business Marketing in Emerging Country Markets

researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within;

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International Marketing

main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This;

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Marketing Management in Turkey

products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan;

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Doing Business in Emerging Markets

analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and;

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Services Marketing Issues in Emerging Economies

of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and;

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The Oxford Handbook of Management in Emerging Markets

and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different;

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International Marketing in Fast Changing Environment

-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and;

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Doing Business in Emerging Markets

to scholars and researchers of management studies, business management, financial management, business economics, international business;

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Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight;

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Digital and Social Media Marketing

of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing;

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Green Consumerism

, protection, management etc. * Provides insight about current consumer behavior, consumers' eco-literacy levels, and their desires to go green;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Implementation and Evaluation of Green Materials in Technology Development

of topics such as life cycle analysis, nanomaterials, and environment management, this book is ideally designed for manufacturers, engineers;

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Principles of Marketing

, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and;

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Branding in a Postmodern Society

revolution (after the Internet). Green has grabbed the general public's attention and they have become increasingly critical and political in their;

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Inside Luxury: The Growth and Future of the Luxury Industry

incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.;

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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth;

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Emerging Business Online

and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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