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Marketing Management in Turkey

products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan;

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Current Issues in Economy and Management

, accounting information systems, banking in Turkey, work safety, gender pay gaps and social media marketing to e-municipality processes and Islamic;

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Progress in Tourism Marketing

an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow;

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Green Marketing

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc;

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Proceedings of the 1995 World Marketing Congress

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and;

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New Public Management in Turkey

scholars worldwide. New Public Management in Turkey is the first book to analyze large-scale public administration reforms in Turkey according to;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Public Financial Management Reforms in Turkey Progress and Challenges Volume 1

This book provides an assessment of public financial management (PFM) reforms in developing countries using Turkey as a case study. The;

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Public Financial Management Reforms in Turkey Progress and Challenges Volume 1

This book provides an assessment of public financial management (PFM) reforms in developing countries using Turkey as a case study. The;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Public Financial Management Reforms in Turkey

This book provides an assessment of public financial management (PFM) reforms in developing countries using Turkey as a case study. Volume;

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PESTEL Analysis for Turkey

Perspectives of International Management. A PESTEL analysis is carried out for Turkey and described with the help of its six factors. In the beginning;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Essentials of Marketing Management

Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;

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Public Financial Management Reforms in Turkey Progress and Challenges Volume 2

This book provides an assessment of public financial management (PFM) reforms in developing countries using Turkey as a case study. Volume;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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International Marketing & Export Management

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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