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Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues;

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Research Handbook of Marketing in Emerging Economies

Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances;

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Marketing Management in Turkey

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have;

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Marketing in Central and Eastern Europe

opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.;

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Services Marketing

increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with;

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Green Marketing in Emerging Markets

responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems;

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Responsible Management in Emerging Markets

in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and;

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Managing Services Marketing

sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and;

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Health Service Marketing Management in Africa

unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize;

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Services Marketing: Integrating Customer Focus Across the Firm

advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains;

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Handbook of Services Marketing and Management

School The Handbook of Services Marketing and Management provides an excellent introduction to the topics and issues that define service;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Public Sector Reform and Performance Management in Emerging Economies

through the motions. Empirical evidence on how government agencies in emerging economies go about this contemporary approach and issues affecting;

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Marketing of Engineering Consultancy Services

of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Research in Accounting in Emerging Economies

in emerging economies; and increase awareness of real issues, so that accounting in these countries will not just be seen as a matter of copying what;

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Global Innovation in Emerging Economies

countries. This book explores and analyzes these issues. This research presented in Global Innovation in Emerging Economies is applicable to both;

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Global Innovation in Emerging Economies

countries. This book explores and analyzes these issues. This research presented in Global Innovation in Emerging Economies is applicable to both;

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Services Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today;

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Principles of Services Marketing

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments;

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Services Marketing

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable;

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Services Marketing

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable;

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Research in Accounting in Emerging Economies

problems and issues of emerging economies (developing and newly industrialized countries). The desire of the series is to raise the level;

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Sharing Economy and the Impact of Collaborative Consumption

The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven;

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Principles of Services Marketing

; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.;

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Research in Accounting in Emerging Economies

accounting problems and issues of emerging economies (developing and newly industrialized countries). The aim of this volume is to raise both the;

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