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Research Handbook of Marketing in Emerging Economies

Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances;

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Handbook of Research on E-Government in Emerging Economies

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Handbook of Research on E-Government in Emerging Economies

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Services Marketing Issues in Emerging Economies

and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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Marketing in Central and Eastern Europe

markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Research in Accounting in Emerging Economies

The objective of Research in Accounting in Emerging Economies is to raise the level of interest in the specific problems of accounting;

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Handbook of Services Marketing and Management

marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in the book;

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The Oxford Handbook of Management in Emerging Markets

surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local;

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Handbook of Emerging Economies

A major new volume in the Routledge International Handbooks series analysing emerging and newly emerged economies, including the BRICS;

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on;

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Marketing Management in Turkey

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Green Marketing in Emerging Markets

responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems;

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Finance and Development in Africa

The objective of Research in Accounting in Emerging Economies is to raise the level of interest in the specific problems of accounting;

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The Emerging Markets Handbook

Finding tomorrow's markets first. Tomorrow's booming economies are today's emerging markets. Overlooked by most investors, these markets;

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The Emerald Handbook of Public-Private Partnerships in Developing and Emerging Economies

The Emerald Handbook of Public-Private Partnerships in Developing and Emerging Economies is a comprehensive resource bringing together;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Responsible Management in Emerging Markets

in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and;

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The SAGE Handbook of Social Marketing

innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the;

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Handbook of LGBT Tourism and Hospitality - A Guide for Business Practice

To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple;

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Handbook of LGBT Tourism and Hospitality - A Guide for Business Practice

To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple;

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and;

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