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Responsible Management in Emerging Markets

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of li;...

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Green Marketing in Emerging Markets

Green marketing has risen in prominence over recent years as corporations face calls to lower their ;...

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International Marketing

The global financial crisis has accelerated the shift of economic power from the West to the East. T;...

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Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topi;...

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International Marketing, European Edition

This European edition is a revised and completely updated adaptation of the US text by Cateora, a we;...

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International Business Marketing in Emerging Country Markets

This book explores how multinational corporations solve business marketing problems encountered in l;...

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International Business Marketing in Emerging Country Markets

This book explores how multinational corporations solve business marketing problems encountered in l;...

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Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Is;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Branding in a Postmodern Society

Green is not just a trend, a fad or a movement; neither is it just a result of the media hype. Jake ;...

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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy dev;...

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Marketing Management in Turkey

Emerging market economies have long been a significant driver of global growth, and since the beginn;...

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Emerging Business Online

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introdu;...

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Tourism's New Markets

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments ar;...

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Investing In Emerging Markets

This book examines emerging markets as both an investment option and opportunity. It first looks at ;...

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Doing Business in Emerging Markets

Why should businesses be interested in emerging markets? Which markets offer the best opportunities?;...

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Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding on ;...

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Green Consumerism

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understand;...

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Doing Business in Emerging Markets

Doing Business in Emerging Markets: Entry and Negotiation Strategies ;...

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Green Infrastructure Financing

This book explores the role of governments and international financial institutions (IFIs) in mitiga;...

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging market;...

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Global Marketing

This new textbook introduces students to the essential concepts, theories and perspectives of Global;...

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Marketing in Central and Eastern Europe

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been ;...

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International Marketing in the Fast Changing World

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to devel;...

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