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Handbook on Brand and Experience Management

empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best;

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Employer Brand Management

discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The SAGE Handbook of Human Resource Management, 2e

of human resource management. Bringing together contributions from leading international scholars - and with brand new chapters on key;

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User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;

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User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;

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Create a Brand That Inspires

' organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the company's;

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Create a Brand That Inspires

' organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the company's;

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The Handbook of Logistics and Distribution Management

radically updated to reflect the latest advances in logistics and covers new topics studied on academic and professional courses. There are brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Handbook Of Brand Relationships

is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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The Routledge Handbook of Tourism Experience Management and Marketing

substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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The Handbook of Logistics And Distribution Management

This third edition includes updates in manufacturing logistics, integrated logistics, process design and home delivery and brand new;

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Handbook of Concrete Bridge Management

demolition, with a focus on small and medium-size bridges. This handbook offers a global overview of bridge management based on the knowledge and;

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Handbook Of Livestock Management

topics, showing step-by-step how to perform the skills and techniques essential for those in animal management. Taking a hands-on approach, it;

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The Handbook of Credit Risk Management - Originating, Assessing, and Managing Credit Exposures, Second Edition

updated and enriched data, charts, and content Three brand new chapters on consumer finance, state and local credit risk, and sovereign risk New;

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Oxford Handbook of Musculoskeletal Nursing

for healthcare continue. Featuring brand new chapters on the patient's perspective, nurse-led clinics, and public health awareness, the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Brand Aid

collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management;

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Brand Meaning Management

identify future research issues on brand meaning management in B2B (vs. B2C) markets, and how multi-product firms manage the collective set;

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Employer Branding for Competitive Advantage

interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer;

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Strategic Brand Management

students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case;

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