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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Brand Meaning

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to;

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BRAND EQUITY

parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Meaning

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The;

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Brand Meaning

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The;

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Living the Brand

the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike;

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Marketing Semiotics

first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Branded Lives The Production and Consumption of Meaning at Work

representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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Handbook Of Brand Relationships

is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;

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Branded Lives

representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Brand Management consistent with Sustainability

Brand Management Consistent with Sustainability is een boek van Alexander Veliki;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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