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Handbook of Services Marketing and Management

from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Service Management And Marketing

Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Handbook of Public Services Management

services management. It is organized in a practical way to help students and professionals approach strategic issues.;

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Services marketing management, an introduction

9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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Essentials Of Services Marketng Glob Ed

use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.;

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Handbook of Consumer Psychology

the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the;

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Handbook Of Home Health Care Administration

development, legal and ethical issues, management information systems, marketing, quality management, research, and current technology for patient;

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Strategic Marketing Management - Theory and Practice

offerings and the management of existing products, services, and brands.;

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Services Marketing Management

edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services;

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Strategic Marketing Management - The Framework, 10th Edition

offerings and the management of existing products, services, and brands.;

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Managing Services Marketing

behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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