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Marketing of Engineering Consultancy Services

Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world;

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Industrial Consultancy

This book provides an in-depth analysis of industrial consultancy on a variety of issues and aspects including operations and services;

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Industrial Consultancy

This book provides an in-depth analysis of industrial consultancy on a variety of issues and aspects including operations and services;

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Branding Technical Services - A Case Study on Sweco's Brand

developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the;

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Consultancy in Public Services

Based on the authors' twenty-five year experience of consultancy in the public services, this book develops an empowering approach to;

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Mastering Management Consultancy

Mastering Management Consultancy is a comprehensive guide for all consultants looking to provide a first-class service to their clients and;

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Advances in Services Innovations

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and;

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Consultancy and Innovation

of consultancy activities or 'knowledge intensive services' (KIS) in eight EU countries, written by national experts in the field.;

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Consultancy and Innovation

of consultancy activities or 'knowledge intensive services' (KIS) in eight EU countries, written by national experts in the field.;

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Service- and Component-Based Development

is responsible for the consultancy and services in the Benelux. Steve Latchem is Director of International Services with Aonix. Steve has been within the;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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The Amusement Park

Jason Wood is Director of Heritage Consultancy Services, Lancaster, UK, and former Professor of Cultural Heritage at Leeds Metropolitan;

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Serving All Urban Cunsumers

WEDC: Serving All Urban Consumers A marketing approach to water services in low and middle-income countries Book 1: Guidance for government’s;

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From Crew to Captain - A Privateer's Tale

important aspects of successful consultancy: 1) The consultant role - what does it look like in practice? 2) Selling consultancy services - how do;

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Marketing engineering (marketing wijzer)

cases, veel gebruikte methoden en technieken en services zoals een op-to-date literatuurlijst en een begrippenlijst maken het boek compleet.;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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How to Market Design Consultancy Services

design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition;

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Consult Yourself

Consult Yourself is essential reading for anyone involved or interested in Consultancy. Suitable for independent consultants, partnerships;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Serviceology for Services

Services are key activities in the globalization of the economy and also underlie the quality of life of local residents. The advanced work;

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Selling The Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any;

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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