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Branding Technical Services - A Case Study on Sweco's Brand

importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which;

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Branded Lives

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand;

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Branded Lives The Production and Consumption of Meaning at Work

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand;

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Employer Brand Bringing The Best Of Bra

organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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Employer Branding for Competitive Advantage

measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand;

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Branding For Dummies 2 E

, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you;

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Buy Now

-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into;

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Branding Your Business

business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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Kellogg on Branding in a Hyper-Connected World

resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;

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Lean Branding (paperback edition)

count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that;

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Branding For The Public Sector

the next huge growth sector in branding * Explores the competencies needed to successfully manage a public sector brand;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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Audio Branding

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be;

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The Science and Art of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Science And Art Of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Stand Out!

along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable;

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Asian Brand Strategy (Revised and Updated)

framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case;

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Brand Fans

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the;

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Branddriven Innovation

Brand-driven Innovation examines the connections between branding, design, and innovation. It argues that branding is not merely a branch;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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