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Asian Brand Strategy (Revised and Updated)

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;

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The Brand Strategy Canvas

. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Moment of Truth

brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Effective Marketing Strategy for the Leading Antiseptic Brand

rigorous marketing activities. Thus, this research work aims at "A study to define effective marketing strategy for Savlon Liquid Antiseptic Brand;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Global Business Strategy

the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Lean Branding (paperback edition)

25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop;

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Brand Smart

successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Brand Loyalty and Customer Retention Strategy

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Defending Your Brand

; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding;

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Defending Your Brand

; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding;

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