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Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview;
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability;
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realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New;
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broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship;
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promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;
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promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;
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Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;
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. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;
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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;
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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;
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Starbucks. Evolution of the Company's Marketing Plan is een boek van Grin Publishing;
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For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach;
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Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these;
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series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions;
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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;
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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;
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Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource;
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environmental agreements (IEAs), and analyzes the structure, life cycle, and evolution of IEAs. Through the Sustainability Capital Framework, the book;
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environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs;
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Sustainability in Hospitality and Tourism Sector explains the readers about the ways in which the people can achieve sustainability through;
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Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism;
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: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses;
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This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more;
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sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.;
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concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;
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