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Evolution Sustainability Marketing

Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview;

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Sustainability Marketing 2nd

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability;

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Sustainability Marketing

realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New;

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Sustainable Innovation and Entrepreneurship

broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship;

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Communicating Sustainability for the Green Economy

promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Green Marketing as a Positive Driver Toward Business Sustainability

. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;

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Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;

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Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest;

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Starbucks. Evolution of the Company's Marketing Plan

Starbucks. Evolution of the Company's Marketing Plan is een boek van Grin Publishing;

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Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach;

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Developing Digital Marketing

Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these;

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Marketing in Evolution

series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Sustainability

Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource;

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International Environmental Cooperation and The Global Sustainability Capital Framework

environmental agreements (IEAs), and analyzes the structure, life cycle, and evolution of IEAs. Through the Sustainability Capital Framework, the book;

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The Sustainable Marketing Concept in European SMEs

environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs;

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Sustainability in Hospitality and Tourism Sector

Sustainability in Hospitality and Tourism Sector explains the readers about the ways in which the people can achieve sustainability through;

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Sustainability in Tourism

Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism;

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Marketing Strategies

: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses;

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Marketing for Sustainable Tourism

This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more;

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Marketing In & For a Sustainable Society

sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.;

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Foundations of Marketing

concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;

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Einde inhoud

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