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Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach;

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Marketing In & For a Sustainable Society

state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact;

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Sustainable Marketing

sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable;

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Sustainable Marketing

research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for;

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Sustainable Marketing

research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for;

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Sustainable Development Marketing - Marketing for Sustainable Development

responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with;

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Customer-Centric Marketing

grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it;

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Tourism & Social Marketing

institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to;

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Tourism and Social Marketing

institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to;

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Marketing Innovations for Sustainable Destinations

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences;

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Marketing for Sustainable Tourism

This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more;

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The Sustainable Marketing Concept in European SMEs

The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global;

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Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It;

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Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It;

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Greener Products

case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class;

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Greener Products

case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class;

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Sustainable and Collaborative Tourism in a Digital World

This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019;

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Green Marketing in Emerging Markets

for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology;

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Managing Sustainable Tourism

maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future;

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Marketing for Sustainable Tourism

studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.;

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Marketing for Sustainable Tourism

studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.;

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Contemporary Issues in Green and Ethical Marketing

recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable;

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Contemporary Issues in Green and Ethical Marketing

recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable;

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Sustainability Marketing 2nd

-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability;

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Sustainability Marketing

directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The;

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Marketing for Sustainable Tourism

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Representation of Green Consumerism

minded green consumers are expected to function as a powerful market force, pushing society toward sustainable development. This book;

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