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Sustainable Development Marketing - Marketing for Sustainable Development

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However;

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Evolution Sustainability Marketing

of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR;

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Marketing Innovations for Sustainable Destinations

, illustrating how each contributes to the sustainable development of destinations.;

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Customer-Centric Marketing

and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Greener Products

development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and;

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Greener Products

development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and;

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Sustainable Tourism Development

. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination;

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Sustainable Tourism Development

. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination;

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Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach;

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Tourism & Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Managing Sustainable Tourism

Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on;

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Marketing for Sustainable Tourism

This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more;

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The Business Student's Guide to Sustainable Management

discipline, how to explore new business models designed to support sustainable development and how to crowdsource for sustainable solutions. The;

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Green Marketing in a Unified Europe

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many;

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Marketing for Sustainable Tourism

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The Sustainable Marketing Concept in European SMEs

: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the;

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Marketing In & For a Sustainable Society

state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact;

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Creative Marketing For New Product And New Business Development

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from;

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Contemporary Issues in Marketing and Consumer Behaviour

clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the;

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Developing Successful Global Strategies for Marketing Luxury Brands

marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge;

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing;

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing;

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Marketing for Sustainable Tourism

. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which;

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Marketing for Sustainable Tourism

. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which;

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Multinational Enterprises and the Challenge of Sustainable Development

Transnational corporations play a role in the design, diffusion, and consolidation of sustainable development in the context;

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