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Green Marketing in a Unified Europe

marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively;

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Green Marketing

. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.;

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Green Marketing and Management in Emerging Markets

of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various;

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Green Marketing in Emerging Markets

identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green;

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Marketing Green Buildings

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the;

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Contemporary Issues in Green and Ethical Marketing

book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the;

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Contemporary Issues in Green and Ethical Marketing

book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the;

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Marketing

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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Branding in a Postmodern Society

Green is not just a trend, a fad or a movement; neither is it just a result of the media hype. Jake Grant (2008) calls it the next;

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Green Marketing as a Positive Driver Toward Business Sustainability

. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;

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Greener Marketing

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly;

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Marketing: A Global Perspective

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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Green Consumerism

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Funktioniert Green Marketing in Massenmarkten? Betrachtung ausgewahlter Kampagnen fur Handys, Autos und Strom

Was ist Green Marketing? Welche Unternehmensbereiche betrifft es? Vor dem Hintergrund der 4 P's des ;...

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Green Marketing Strategy in Enhancing Consumer's Green Level

after literature review and FGD. Testing on the data obtained with descriptive analysis and SEM analysis This research has led to a conclusion;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Green Parties in Europe

The emergence of green parties throughout Europe during the 1980s marked the arrival of a new form of political movement, challenging;

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Green Parties in Europe

The emergence of green parties throughout Europe during the 1980s marked the arrival of a new form of political movement, challenging;

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on;

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Easiest ways to Marketing

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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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