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Green Marketing Strategy in Enhancing Consumer's Green Level

of consumers green level in JABODETABEK is in green position. The main findings are on how to generate green marketing strategy, which must consists;

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Green Consumerism

, protection, management etc. * Provides insight about current consumer behavior, consumers' eco-literacy levels, and their desires to go green;

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Green Marketing in a Unified Europe

at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be;

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Branding in a Postmodern Society

consumer behaviour. This has resulted in corporations spending millions of dollars on green marketing and the communication of green efforts;

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Green Marketing in Emerging Markets

strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and;

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Contemporary Issues in Green and Ethical Marketing

consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The;

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Contemporary Issues in Green and Ethical Marketing

consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The;

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Green Marketing and Management in Emerging Markets

levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be;

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Green Marketing

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of;...

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Marketing Green Buildings

Engineers, architects and contractors seeking to expand their involvement in the green buildings mar;...

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Contemporary Issues in Marketing and Consumer Behaviour

in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.;

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Cases In Environmental Management And Business Strategy

used by industry to cope with environmental legislation and consumer pressure and covers 8 broad areas: the environmental challenge the;

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The New Rules of Green Marketing

For too long, marketers of sustainable goods and services have targeted deep green consumers to promote their products - and they have;

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Green Marketing as a Positive Driver Toward Business Sustainability

As corporations increasingly recognize the benefits of green marketing, the number of projects with ;...

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Coffee Consumption and Industry Strategies in Brazil

, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post;

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Funktioniert Green Marketing in Massenmarkten? Betrachtung ausgewahlter Kampagnen fur Handys, Autos und Strom

Was ist Green Marketing? Welche Unternehmensbereiche betrifft es? Vor dem Hintergrund der 4 P's des ;...

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Greener Marketing

development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with;

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Inspiring Green Consumer Choices

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note;

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Inspiring Green Consumer Choices

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note;

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Consumer Behavior

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy;

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A green logistics strategy for a logistics service provider

A Green Logistics Strategy for a Logistics Service Provider;

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Green Consumerism

in the personal consumer environment.;

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Enhancing Green Gram Productivity by Organic Manures in Central India

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Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

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Financing the Green Transformation

Explores challenges for developing and emerging economies for enhancing green financing for sustaina;...

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Modern Attitudes in Marketing

and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction;

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Bright Green Island Strategy on Bornholm Island

In the light of the economic crisis, Bornholm has developed a Bright Green Island Strategy and policy in order to place the island on the;

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