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The New Rules of Green Marketing

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Green Marketing in a Unified Europe

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many;

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The New Rules of Green Marketing

performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning;

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Marketing Green Buildings

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Green Consumerism

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green;

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Green Marketing

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc;

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Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the;

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The New Rules of Marketing

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Green Marketing in Emerging Markets

presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Green Marketing as a Positive Driver Toward Business Sustainability

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic;

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Communicating Sustainability for the Green Economy

sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing;

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Communicating Sustainability for the Green Economy

sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing;

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The New Rules of Marketing and PR

impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing;

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Greener Marketing

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly;

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The New Rules of Marketing and PR

, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing;

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The 12 Rules of Millennium Marketing

The 12 Rules of Millennium Marketing is een boek van Victoria L Blanton;

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The New Rules of Marketing & PR

keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides;

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Market Research and Modeling: Progress and Prospects

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts;

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Branding in a Postmodern Society

Green is not just a trend, a fad or a movement; neither is it just a result of the media hype. Jake Grant (2008) calls it the next;

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Marketing Forms & Strategies

innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared;

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Essentials Of Marketing

-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full;

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Kick Ass Business And Marketing Secrets

A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are;

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Modern Attitudes in Marketing

and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction;

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