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Profit Maximization Through Customer Relationship Marketing

: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest;

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Profit Maximization Through Customer Relationship Marketing

: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest;

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Customer-Centric Marketing

and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital;

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Customer-Centric Marketing

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing;

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Customer-Centric Marketing

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new;

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Multichannel Marketing

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade;

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DATING Your Customer

Creating a Customer-centric relationship is much like dating, uncovering levels of trust and satisfaction. Over the past few decades, James;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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The Digital Marketer

businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book;

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Handbook on Customer Centricity

purchase if you want to get out of functional silos and build a truly customer-centric organization. This book illustrates that customer centricity;

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Researching Marketing Decisions: The Indian Context

advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from;

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Customer-Centric Knowledge Management

Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects;

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Experiential Marketing

readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es;

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Experiential Marketing

to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience;

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Building Customer-brand Relationships

marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media;

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Building Customer-Brand Relationships

marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media;

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How Creating Customer Value Makes You a Great Executive

, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Designing the CustomerCentric Organization

century, they must have the ability to do business based on what the customer wants. Designing the Customer Centric Organization;

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Growth Drivers

capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal;

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Optimize

customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine;

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Redesigning a Service Experience

Over the years, experience-centric service organisations deliver services in which the customer experience is at the core of the service;

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Connected CRM

today s marketers can leverage advances in technology to create successful customer-centric business strategies. Ted Ward, VP of Marketing;

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Signature Experience

-centric then consumer-centric. To become signature the customer journey should be the result of a new organisation design and company culture;

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Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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