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How Creating Customer Value Makes You a Great Executive

Customer value is an overused and misunderstood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and;

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Customer Centricity

. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first;

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Customer Value Starvation Can Kill

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating;

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Marketing

readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning;

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Marketing

readers how customer value--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning;

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Marketing Management Essentials You Always Wanted to Know

· Creating and maintaining customer relationships and customer value;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

¢Creating and maintaining customer relationships and customer value;

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Obsessed

complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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The Finishing Touch

Finishing Touch will show you how to make a good customer experience great by building up to an impressive finish that every customer will remember;

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The Customer Success Pioneer

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* Are you a Customer Success Executive or making your way up the Customer Success;

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Creating Sustainable Customer Value

is the centerpiece of this new strategic management initiative. Creating Sustainable Customer Value is a concise, direct to the point, step-by;

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Crafting Customer Value

Value demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits. The author;

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Nanoelectronics

customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization. MARSHALL;

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The Value Imperative

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and;

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Business Market Management

of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer;

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What's Your Purple Goldfish?

Science of Creating Lifetime Customers "Stan's approach of delivering the unexpected, lagniappes, is a great way to break from the pack and;

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Managing The Customer Experience

of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer;

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What the Customer Wants You to Know

customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It;

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to;

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More Loyal Customers

makes sense. This book gives you real-world examples, tips, tools and advice on how to get started. It's fast-reading but packed full;

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Marketing: An Introduction

customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it;

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The Market Value Process

shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a;

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Mastering Leadership Alignment

team in building and sustaining rock-solid alignment. It demonstrates how to generate wholehearted unanimity on precisely what creates value;

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Superior Customer Value In The New Economy

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second;

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Mapping Experiences A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer;

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Managing Customer Value

customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing;

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