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How Creating Customer Value Makes You a Great Executive

Customer value is an overused and misunderstood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and;

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What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

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Internet Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be;

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Managing Customer Value

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and;

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Superior Customer Value In The New Economy

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second;

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Managing Customers for Profit

. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Managing Customer Value

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides;

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing;

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Creating And Managing Superior Customer Value

Superior Customer Value (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly;

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Business Computing

This book is broadly organized in three parts. The first section ('Enhancing and Managing Customer Value') focuses on presenting the state;

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Managing Customer Value

the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions;

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The Innovation Tools Handbook, Volume 3

for generating customer value. It includes the discipline of managing the creative tools, methods and processes involved in innovation. It can;

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Managing Customer Service Pocketbook

For leaders of customer service teams, The Managing Customer Service Pocketbook draws on some startling statistics to highlight the benefit;

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Customer Value Creation Behavior

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators;

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Customer Value Creation Behavior

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Customer Value Management

Customer Value Management is een boek van Martin Stanger;

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Managing Customer Experience and Relationships

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly;

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Managing the New Customer Relationship

should pay close attention to improve customer relationships and create shareholder value. Marcus Ruebsam, Vice-President, Line-of-Business;

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CRM and Customer Data

of reusing it in order to deliver value to the customer.;

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Customer Equity

- and information-intensive economy of today. But how can an asset as intangible as customer value be measured? This timely book provides a;

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Driving Customer Equity

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important;

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Messung und Prognose des Customer Lifetime Value

Messung Und Prognose Des Customer Lifetime Value is een boek van Lasse Walter;

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