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Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Managing E-Crm Towards Customer Satisfaction and Quality Relationship

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Customer Relationship Management Systems Handbook

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Customer Relations

; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.;

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Driving Customer Equity

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important;

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Customer Relationship Management

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today;

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Customer Retention and Relationship Management

become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers;

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Managing The Customer Experience

Experience (R). They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else. How can you;

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The 4 Dimensions of Total Customer Service

This book is about Total Customer Service .It applies to all types of organisations large and small, private or public .It considers the;

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The 4 Dimensions of Total Customer Service

This book is about Total Customer Service .It applies to all types of organisations large and small, private or public .It considers the;

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Salesforce For Dummies

, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You'll;

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Managing Global Customers

barriers to implementation and success * build better relationships with important customers * get the entire company to engage with managing;

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Managing Customer Service Pocketbook

For leaders of customer service teams, The Managing Customer Service Pocketbook draws on some startling statistics to highlight the benefit;

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Sales Management

SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics;

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Strategic Customer Management

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence;

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Strategic Customer Management

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Customer Knowledge Management

survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The;

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Managing Customers for Profit

. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV;

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Managing People

you get the best from people; what factors influence the employment relationship; how do you meet customer and consumer expectations; what are;

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Managing People

you get the best from people; what factors influence the employment relationship; how do you meet customer and consumer expectations; what are;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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