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Managing Customer Experience and Relationships

revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D;

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Excellence in Managing Worldwide Customer Relationships

. Excellence in Managing Worldwide Customer Relationships identifies the risks companies face when expanding their business model in both domestic and;

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Managing the New Customer Relationship

in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics;

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Defining, Measuring and Managing Consumer Experiences

of modern consumer behaviours and successfully managing the customer experience.;

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Managing Global Customers

provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20;

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Internet Based Customer Value Management

measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer;

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Crafting Customer Experience Strategy

organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer;

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Customer Relations

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients;

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Speaking Frankly About Customer Relationship Management

Is Customer Relationship Management (CRM) an obsolete concept? As technology and cultural changes continue to influence our customer;

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Seeking Customers

include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.;

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Managing Customer Relationships And Building Loyalty

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the;

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Remarkable Brand Experiences

How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Managing Customer Service

relationships with customers, examine the management framework of customer service, explain the customer service manager's role and offer techniques;

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Leading the Customer Experience

-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary;

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Leading the Customer Experience

-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary;

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Managing The Customer Experience

. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customers as Partners

success by enhancing customer loyalty and building lasting relationships. Each chapter includes an illustrative story and key principles;

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Service Management And Marketing

of this book are: The Service and Relationship Imperative - Managing in Service Competition; Managing Customer Relationships - An Alternative;

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Service Excellence

from innovations and improvements in the customer experience, including leveraging business analytics and metrics. Design service processes;

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Sales Management

SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics;

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Incredible Customer Service

This book is based on David Freemantle's experience over recent years helping many organizations improve customer service.Fourteen;

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More Is More

relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies;

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Managing Operations

Looking at the operations of an organization, this book examines the different types of organization in both the public and private sectors;

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Better Customer Service

This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer;

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