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Keeping Customers

This Harvard Business Review Paperback, and its companion volume Seeking Customers , provides valuable advice on how to increase;

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Customer Intelligence

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence;

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The Secret Lives of Customers

story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza's;

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Internet Marketing

and don't provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting;

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The Invisible Grail

Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide;

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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

, academicians, researchers, and students seeking coverage on directing sustainable companies.;

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Trading Up

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised;

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Winning Customer Centricity

, seeking to turn around one that's underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put;

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How to Win Customers in the Digital World

straightforward starting point for all managers and organizations seeking to master the new frontiers of business. A.-W. Scheer, Chairman of the;

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How to Win Customers in the Digital World

straightforward starting point for all managers and organizations seeking to master the new frontiers of business. A.-W. Scheer, Chairman of the;

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Winning Customer Centricity

, seeking to turn around one that's underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put;

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A Primer on Consumer Behavior

most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this;

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Dynamic Organisations

advice, supported by case studies, for managers seeking to build 'dynamic organisations' where customers drive continuous improvement and people;

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Dynamic Organisations

advice, supported by case studies, for managers seeking to build 'dynamic organisations' where customers drive continuous improvement and people;

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DB2 10 for Z/OS

customers seeking competitive advantages for increased productivity and operational efficiency. This guide prepares businesses for DB2 updates and;

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Behavioural Economics for Business

Business is about getting people to take action. So why can it be so hard? Whether you are seeking to influence customers, stakeholders;

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SwitchPoints

offers lessons that can be applied to any organization seeking to improve the bottom line by improving their culture.;

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Seeking Customers

This book provides advice on how to increase profitability through improved marketing and sales mana;...

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Making Customers Count

importantly, how to ensure that schemes do succeed. This book is a reference for companies seeking to develop or maintain an effective customer care;

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Co-Creation, Innovation and New Service Development

operations. Co-creation also becomes more prevalent as customers begin to expect it from firms - seeking to influence their favourite services or;

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Co-Creation, Innovation and New Service Development

operations. Co-creation also becomes more prevalent as customers begin to expect it from firms - seeking to influence their favourite services or;

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Essential Digital Marketing for Small Business

offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better;

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Service Quality, Customer Satisfaction and Loyalty

look into this phenomenon by seeking empirical justification in this regard considering service quality as main contributory factor towards;

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The Business of Projects

, managers and policy makers seeking a strategic, innovative perspective on projects.;

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Strategies for E-Business Success

. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way;

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The Business of Projects

customers. This book is essential reading for project professionals, academics, students, engineers, managers and policy makers seeking a strategic;

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Satisfying Internal Customers First!

This book illustrates the vital link between satisfying external customers and improving processes w;...

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