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A Primer on Consumer Behavior

most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

Vergelijkbare producten zoals Consumer Behavior

Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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Psychological Foundations of Marketing

behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing;

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Psychological Foundations of Marketing

behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing;

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Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It;

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Consumer Behavior

, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action;

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Consumer Behavior

society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer;

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Consumer Behavior

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the;

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Consumer Behavior

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior;

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Social Psychology of Consumer Behavior

application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and;

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Consumer Behavior

, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy;

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Consumer Behavior in Action

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other;

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Social Psychology of Consumer Behavior

application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and;

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Consumers & Markets

competitive advantage. The discussion on the topics of consumer behavior are built in the book around the ten chapters comprising evolving global;

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Consumer Behavior Analysis

consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

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Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

Vergelijkbare producten zoals Consumer Behavior

Consumer Behavior

influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities;

Vergelijkbare producten zoals Consumer Behavior