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The Tyranny of the Market

Economists have long counseled reliance on markets rather than on government to decide a wide range ;...

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Consumers & Markets

Explaining consumer behavior today appears to be more complex than interpreting the conventional par;...

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The Dynamics of High-Technology Markets

This book analyzes how high-technology markets evolve through the use of a model which analyzes the ;...

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these market;...

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Low-Income & Economically Vulnerable Consumers

The Consumer Financial Protection Bureau helps consumer finance markets work by making rules more ef;...

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Rise of Rural Consumers in Developing Countries

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion;...

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Marketing Challenges and Social Marketing for POUS in Emerging Markets

Products and services for Bottom of the Pyramid consumers have been neglected for a long time. Until;...

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Market Entropy

This book discusses competitive market dynamics explain contextual market entropy caused because of ;...

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The Moralization of the Markets

Nothing affects the modern economy (and society) more than decisions made in the market place, espec;...

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The Moralization of the Markets

Nothing affects the modern economy (and society) more than decisions made in the market place, espec;...

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Matchmakers and Markets

To understand the bewildering complexities of consumer markets and financial markets, you'll need to;...

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Understanding Service Consumers

In services marketing, it is important to understand why customers behave the way they do. How do th;...

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Sustainable Businesses in Developing Economies

Trends in cleaner business decisions have resulted in sustainable business models involving society,;...

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Sustainable Businesses in Developing Economies

Trends in cleaner business decisions have resulted in sustainable business models involving society,;...

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Contested Markets, Contested Cities

Markets are at the origin of urban life as places for social, cultural and economic encounter evolvi;...

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Contested Markets, Contested Cities

Markets are at the origin of urban life as places for social, cultural and economic encounter evolvi;...

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Competition Policies and Consumer Welfare

The fundamental goal of competition law is to support productivity and innovativeness; in fact, the ;...

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Markets in Historical Contexts

Markets in Historical Contexts is the result of a dialogue between historians and social scientists ;...

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Second-Hand Markets/Consumer Durable

The aim of this book is to give insight into second-hand markets for consumer durables and to show t;...

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Private Markets in Health and Welfare

This topical collection by eminent scholars examines the growing role of private markets in the prov;...

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Seduction by Contract

Consumers routinely enter into long-term contracts with providers of goods and services - from credi;...

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Seduction By Contract C

Consumers routinely enter into long-term contracts with providers of goods and services - from credi;...

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets.;...

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets.;...

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Money, Banking, Financial Markets & Institutions

Examine the globalization of today's financial markets and explore how central banks have changed mo;...

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Malaysian Consumer Decision Making Styles and Purchase Intention

"Consumer is always king." This statement indicates the importance and magnitude of consumers, so co;...

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Guide to Economic Indicators

"Guide for the nonspecialist to interpreting economic indicators relating to GDP and GNI (GNP); grow;...

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