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Marketing Challenges and Social Marketing for POUS in Emerging Markets

Products and services for Bottom of the Pyramid consumers have been neglected for a long time. Until now, most of the products designed for;

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Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight;

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International Business Marketing in Emerging Country Markets

of internationalization of firms. Hans Jansson finds that traditional ideas and frameworks used for analyzing, forming and implementing industrial marketing;

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International Business Marketing in Emerging Country Markets

of internationalization of firms. Hans Jansson finds that traditional ideas and frameworks used for analyzing, forming and implementing industrial marketing;

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International Marketing

' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Global Marketing

; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases;

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Global Marketing

; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Social Media as a Strategic Tool to raise Customer Brand Awareness

This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise;

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Global Marketing

undertaken in the field 'Real World Challenges' offering additional engaging practice-led examples to Case Studies in chapters and providing a;

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Global Marketing

on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the;

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Marketing Destinati & Venue For Conferen

and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings;

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Development of a marketing plan for the South African solar energy market

important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established;

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Brand Building Marketing Key Emerging Ma

strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.;

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Marketing in the 21st Century

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as;

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Investing In Emerging Markets

, detailing both the attractions and the pitfalls for potential investors, and taking into account such as areas as the demographic, political;

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Services Marketing Issues in Emerging Economies

and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for;

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Green Marketing in Emerging Markets

social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings;

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International Business Strategy in Complex Markets

), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the;

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International Business Strategy in Complex Markets

), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the;

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International Marketing in the Fast Changing World

significant light on many emerging issues and form a solid foundation for future research.;

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Cross-Cultural Marketing

methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing;

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